Our Story
With a rich history spanning decades in the music industry, our team brings unparalleled expertise and a genuine passion for supporting musicians worldwide. Our founders have held key leadership roles at industry giants such as Yamaha, D’Addario, Mackie, and SKB, gaining deep insights into the needs, frustrations, and aspirations of musicians across all levels. It’s this firsthand experience that has fueled our commitment to creating products that truly make a difference.
We understand that every musician, whether a student just starting out or a seasoned professional performing on grand stages, deserves instrument protection that is reliable, stylish, and meticulously crafted. For too long, musicians have faced compromises—subpar protection, generic designs, or cases that don’t reflect the quality of their instruments. That’s why we embarked on a mission to redefine what instrument cases can be.
This vision led to the birth of Gear-X, a comprehensive line of premium instrument bags and cases that combine superior protection with elevated style. Our collection spans over a seleted assortment of SKUs, offering solutions for all types of guitars, stringed instruments, and other musical gear. Each product is thoughtfully designed with durability, functionality, and aesthetic appeal in mind—because we believe that a case should be as carefully built as the instrument it protects.
At Gear-X, craftsmanship is at the heart of everything we do. We draw inspiration from the music community, ensuring our cases meet the diverse demands of performers, recording artists, students, and enthusiasts alike. Our focus is on delivering not only exceptional protection but also the confidence that your instrument is secure, wherever your musical journey takes you.
We are passionate about supporting musicians and empowering them to perform and create with peace of mind. Our commitment is to provide products that stand the test of time, combining quality, style, and reliability—because your music deserves nothing less.
Meet the founders
Shabbir Ahmed
Ashfaque (Ash) Hossain
Shabbir Ahmed
Shabbir Ahmed is a dynamic executive with over three decades of international leadership experience, spanning multiple continents and industries. Throughout his career, he has held pivotal roles at global companies such as D'Addario & Company—a renowned leader in the musical instrument and accessory industry—where he served as Chief Finan
Shabbir Ahmed is a dynamic executive with over three decades of international leadership experience, spanning multiple continents and industries. Throughout his career, he has held pivotal roles at global companies such as D'Addario & Company—a renowned leader in the musical instrument and accessory industry—where he served as Chief Financial and Administrative Officer. His extensive involvement in the music industry has given him invaluable insights into the needs of musicians and the global market for quality instrument protection and accessories.
In addition to his deep roots in the music and entertainment sectors, Shabbir has cultivated a rich multinational background, working in regions including North America, Europe, the Middle East, and Africa. He currently serves CEO of Gear-X and Cloud Creative Inc, as well as a Board Member at various organizations, bringing his strategic vision to innovative technology and creative solutions. His vast international experience, combined with his expertise in finance and management, makes him a pivotal leader driving growth and innovation across diverse markets worldwide.
David Via
Ashfaque (Ash) Hossain
Shabbir Ahmed
David Via brings over 35 years of global leadership and strategic expertise in the music and pro audio industries. His career spans senior roles at some of the most renowned companies in the sector, including Yamaha, SABIAN, SKB, D'Addario, Zoom, and Mackie.
With extensive experience from product development to international sales and bra
David Via brings over 35 years of global leadership and strategic expertise in the music and pro audio industries. His career spans senior roles at some of the most renowned companies in the sector, including Yamaha, SABIAN, SKB, D'Addario, Zoom, and Mackie.
With extensive experience from product development to international sales and brand marketing, David’s work has taken him across six continents, establishing key influencer networks and expanding market reach around the world.
His unique blend of experience reflects a passion for supporting musicians worldwide and fostering international growth. Today, as a seasoned industry veteran and strategic advisor,
David continues to leverage his global perspective and industry insight to drive innovation, support new ventures, and strengthen international connections in the music world.
Ashfaque (Ash) Hossain
Ashfaque (Ash) Hossain
Ashfaque (Ash) Hossain
Ashfaque stands out as a seasoned international sales and business development expert with over 17 years of experience across the music, electronics, and industrial sectors. Most recently serving as the Director of Sales (APAC) at LOUD Audio, LLC, Ashfaque has demonstrated a proven track record of driving sales growth and expanding marke
Ashfaque stands out as a seasoned international sales and business development expert with over 17 years of experience across the music, electronics, and industrial sectors. Most recently serving as the Director of Sales (APAC) at LOUD Audio, LLC, Ashfaque has demonstrated a proven track record of driving sales growth and expanding market presence in the Asia-Pacific region. His extensive career includes key leadership roles at D'Addario, & Company, and other conglomerates, where he consistently delivered results by building strong client relationships, developing strategic business cases, and leading effective sales teams across multiple markets.
With a deep understanding of international markets, exhibitions, and brand expansion, Ashfaque leverages his expertise to foster growth and create opportunities in diverse regions. His passion for innovation and his ability to navigate complex global landscapes make him a vital asset in supporting international business success.